Google launches full scale shopping in search

http://www.readwriteweb.com/archives/google-launches-full-scale-shopping-in-search.php

Today, Google begins an experiment to change the way you shop online. When you search for a product, Google will deliver paid listings for shopping options right next to the search results. By searching for a product, you’ve demonstrated a possible intent to buy it, so Google has extended its search results page to allow participating merchants to sell it to you.

Finally, Google making use of intent to buy in the right way.

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